Is there any market that a niche can’t be carved out of? Apparently not.

Online dating site BeautifulPeople.com — a dating website that only allows attractive people to join based on the uniquely biased vote of its members — is famous for it’s ultra-exclusive ‘clientèle’ so to speak, and is now providing a forum/sperm bank where one might search for genetic material from beautiful people from around the world.

Now, the site is taking further steps in the fight against unattractiveness (at least unattractiveness as gauged by people who dig conventionality) by launching a fertility introduction service that allows both members and non-members to score the stuff that dream babies are made of. According to Managing Director Greg Hodge, “There are no financial benefits for us in doing so — we are simply responding to a demand for attractive donors. Every parent would like their child to be blessed with many fine attributes, attractiveness being one of the most sought after. For a site with members who resemble Brad Pitt, George Clooney and Angelina Jolie you can imagine the demand.”

Hintze added that initially the service was to be limited to hotties and hotties alone, “But everyone — including ugly people — would like to bring good looking children in to the world, and we can’t be selfish with our attractive gene pool.” How very generous of him. (via Mashable)

This is a brilliant concept. Creating a niche for a specialty market with a built in desire for ‘attractive’ babies. People search Craigslist and other online gatherings to search for fertility donors everyday. The genius in this concept is they’re essentially supplying the demand that almost everyone of their unfortunately infertile customers wants.

Yes! I know there are no financial benefits for the company but they will benefit a ton in the additional publicity and attention. So if for nothing it’s still one hell of a PR move.

Oh and eugenics maybe? I don’t think so. People make the decision to mate with people they find attractive every single day… until now the people in search of donors didn’t have a cool social way to make it happen.

I’m interested in hearing what you guys think of this and how you could implement a similar concept in your own business.

Check out the full article over at Mashable.com – Dating Site Launches Online Sperm and Egg Bank for “Beautiful People”

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