When I ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (I couldn’t recall the name of the study) [...]

Have you ever wondered what the difference is between a business that consistently grows and another that struggles just to make ends meet? Or why a business that was started in a basement of a home can outperform some of the best-run “big” companies in sales and profits? Two businesses, operating in the same marketing [...]